GTM Works - an Apollo.io Certified Agency Partner

Pricing - Apollo.io Setup and GTM Growth Services

Three audits, two managed engagements, four add-ons. Locked pricing below. No black boxes, no lock-in. You own everything we build.

Most Popular

Setup + Ongoing Management

Ongoing management always attached to setup.

Apollo.io Setup

Done-for-you outbound engine

$4,500 setup

+ $999/month ongoing

Net new build. Domains, mailboxes, sequences, scoring, AI research, and CRM integration. Up and running in 3 to 4 weeks, then continuously managed.

What's included
  • Email infrastructure setup (domains, mailboxes, DNS, warmup)
  • Buyer personas, account and contact lists
  • Custom scoring models for accounts and contacts
  • Personalized sequences for different personas and segments
  • HubSpot, Salesforce, or other CRM integration
  • Apollo.io Workflows and automations
  • Website Visitor ID installed and connected to outreach
  • Apollo.io AI Power-Ups for targeting and personalization
  • Best practices playbook and team documentation
  • Ongoing tuning, troubleshooting, and strategy after launch
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AI Signal-Powered GTM Build

Advanced signals + AI automation

Custom

Scoped to your signal sources

Multi-source signal integration (scraped data sources, API feeds, or CSV uploads), account prioritization with the next best action for each account, full AI research configuration, intent data, and automated personalization at scale.

What's included
  • Everything in Apollo.io Setup
  • First-party intent and visitor identification
  • Custom AI Lead Engine configured to your buying signals
  • Multi-source signal aggregation and routing
  • Data points and signals from scraped sources, API feeds, or CSV uploads
  • Page-aware and persona-aware messaging
  • Waterfall enrichment across 20+ data providers
  • Custom prompts for account research and prioritization
  • No Clay subscription or Clay credits to buy (Clay vs Apollo.io + Claude)
  • Higher monthly volumes and broader signal coverage
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Contact for Quote →
Channels & Infrastructure

Add-Ons & Standalone Services

Stack alongside any setup engagement.

Automated Apollo.io LinkedIn Outreach

Run from your Apollo.io

$249 /mo, first seat

$99/mo each additional seat

Your Apollo.io lists and sequences become LinkedIn campaigns. Connection requests, follow-ups, and reply data sync back to Apollo.io. Onboard yourself or with us - no onboarding fee, no contracts.

What's included
  • Campaigns built from your existing Apollo.io lists, sequences, and targeting
  • LinkedIn sending workspace provided and managed
  • Weekly lead list refills from Apollo.io
  • Job-change check on every refill - people who have left the company are held back
  • New connections and replies sync back to Apollo.io CRM
  • 3 campaign builds per month included
  • Safe daily limits on connection requests and messages
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Already on Dripify? $249/mo first seat, $39/mo each additional, Dripify billed separately. Same for Expandi and Waalaxy.

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Email Infrastructure Setup

Two-month engagement

$1,500 total

Includes 2-month ramp + warmup

Domains, mailboxes, DNS, slow warmup, and connection to Apollo.io or your sending platform of choice.

What's included
  • Cold email domain registration and configuration
  • Mailbox provisioning
  • SPF, DKIM, and DMARC records configured
  • Two-month controlled warmup ramp
  • Connection to Apollo.io, Smartlead, or your platform
  • Deliverability monitoring and adjustment during ramp
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CRM Integration

Salesforce, HubSpot, custom

Custom

Scoped per stack

Bi-directional sync, field mapping, account and contact stages, and reporting handoff to your CRM workflow.

What's included
  • Apollo.io to CRM bi-directional sync
  • Account and contact stage mapping
  • Custom field mapping and data hygiene rules
  • Reply and meeting routing logic
  • Reporting and dashboard alignment
  • Documentation for ongoing maintenance
Contact for Quote →

Apollo.io Account Dedupe

Free scan, one-time cleanup

$299 one-time, up to 1,000 accounts

$499 for 1,001 to 5,000 accounts. Over 5,000, we quote.

Every saved account matched by domain, the cause of each duplicate named, and the duplicates merged for you in bulk. Priced on accounts merged or deleted. The free scan shows the exact count, so you know the price before you pay.

What's included
  • Free scan: every duplicate account and what caused it, full list as a CSV
  • Review screen to tick the duplicates and pick the account to keep
  • Merge in bulk, or one company at a time
  • Website lookups for up to 500 accounts with no website included. Above 500, $25 per 1,000, rounded up to the next 1,000
  • Do Not Prospect, Current Client and opportunity stages never merged away
  • 30 days of access to the review screen, with one re-scan included
  • No monthly fee. Free for GTM Works platform customers
Read full details →

Already had your scan? Pay $299 ยท $499

Start a free scan →
Entry Points

One-Time Audits

Fee credits toward any setup engagement.

Apollo.io Diagnostic

Quick expert review

$199 one-time

A 30 to 45 minute strategy session with a clear assessment of what is working in your Apollo.io instance and what is not.

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Email Deliverability Audit

Inbox placement diagnosis

$499 one-time

Full review of DNS, blacklists, sending infrastructure, and warmup health with a prioritized fix list.

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Free Apollo.io Audit

Self-serve, read-only

Free

Paste an API key: double-enrolled contacts, emails that will fail, Not sent emails, broken workflows, dead mailboxes, departed reps' records and duplicate accounts. Handing off a departing rep's records is $99 per rep.

See what it checks →

Audit fees credit forward.

Any one-time audit fee credits 100% toward a subsequent setup engagement.

Setup includes ongoing.

Setup engagements always include ongoing management. We do not offer setup-only.

Apollo.io Partner Seat.

We can log into your existing Apollo.io account for free with our partner seat. Don't have Apollo.io yet? Sign up through our affiliate link for 10% off setup, migration, or hourly consulting, or we can run your outbound on our agency plan at a discount.

Signal-Based Outbound

The Signals We Act On

Signal work is scoped per client. Custom, Contact for Quote.

Each signal has a set next step in Apollo.io and on LinkedIn. Most start with features already in your Apollo.io plan, which we set up with you. See the full breakdown on the signal-based outbound page.

Signals GTM Works runs on Apollo.io and LinkedIn: where each one comes from, what happens in Apollo.io, the LinkedIn follow-up, and whether it is live.
Signal Source What happens in Apollo.io LinkedIn follow-up Status
Job changes
Apollo.io LinkedIn
A "Contact changed jobs" workflow watches your saved customers and champions, finds them at the new company, and adds them to a list and a sequence. A connection request at the new company. Every LinkedIn refill is also checked against LinkedIn and Apollo.io's latest work history, so people who left are held back. Live
Hiring
Apollo.io TheirStack
The Job postings filter finds companies hiring for the roles you support. New matches go into a weekly queue list. A connection request to the leader the new hire reports to, from the same queue. Live
Funding and company news
Apollo.io
Funding, Headcount growth and News filters find companies that just raised, grew or expanded. New matches go into a queue list. A connection request that names the news and what usually comes next for a team in that spot. Live
Technographic changes
Apollo.io
The Technologies filter finds companies running a tool you replace or plug into. Each tool gets its own queue list. A connection request and follow-ups written for people who use that tool every day. Live
Buying intent
Apollo.io
Buying intent topics, powered by Bombora and refreshed weekly. A weekly workflow moves High and Medium intent accounts into a queue list. One LinkedIn campaign per intent stage, so a company researching hears something different from one that just bought. Live
Website visitors
Apollo.io
Apollo.io's website tracker names visiting companies, and US visitors with the Inbound add-on. A "Website visited" workflow routes high-intent page visits to a sequence. A connection request to the right persona at the visiting company, written around the topic they read, never the visit itself. Live
LinkedIn engagement
Apollo.io
An accepted connection with no reply is added to an Apollo.io list and gets one email. A LinkedIn reply finishes the Apollo.io sequence. The connection request goes first. An email reply stops the LinkedIn campaign. No email open or click tracking. On request
LinkedIn profile viewers
Apollo.io LinkedIn
Viewers matched to saved Apollo.io contacts and added to a list for review. A connection request only when it ties to outreach the viewer already received. Otherwise, no message. Beta
Product usage
Segment +4 more : Google BigQuery, Amplitude, Mixpanel, PostgreSQL
Usage events such as trial limits, team invites and pricing page visits, scored and pushed into Apollo.io lists by API. A connection request from the account owner, timed to the usage event. On request
Event attendees and no-shows
HubSpot
Registrant lists loaded into Apollo.io after each event, with attendees and no-shows split into separate sequences. A connection request that mentions the event. No-shows get the recording. On request

Not sure which fits?

Tell us where you are today - current tools, team size, pipeline goals. We'll recommend the right starting point and a clear scope.

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