AI-Powered Outbound & GTM Systems
Built on Apollo.io. We design, build, and run AI-native GTM systems that drive pipeline, meetings, and revenue. From outbound automation and signal-based targeting to custom AI agents and multi-channel campaigns - strategy, tools, and execution, all in one place.
Experienced. Strategic. Transparent.
Get StartedWe can help:
- Build AI-powered outbound and inbound systems combining automation, real-time buyer signals, and multi-channel outreach (email, LinkedIn, phone, ABM ads, direct mail)
- Set up and optimize Apollo.io and outbound email infrastructure with advanced workflows, lead scoring, routing, CRM integrations, and email deliverability optimization
- Deploy custom AI agents that find leads, enrich data, personalize messaging, and trigger outreach automatically
- Refine ICPs, Personas, Messaging, and Content using AI research and signal data to improve targeting and conversion
- Identify high-intent contacts and accounts visiting your site and route them into automated, personalized outreach sequences
The AI-Powered GTM Stack
We design, build, and run modern GTM systems - combining best-in-class tools with AI to automate prospecting, personalize outreach, and drive pipeline at scale.
GTM Platforms & Channels
AI & Automation Layer
Build a modern outbound engine - strategy, tools, and execution included.
We work with B2B companies to design and run scalable outbound systems that generate real pipeline - not just activity. Our approach combines proven GTM strategy, advanced tools like Apollo.io, and hands-on support to launch, optimize, or modernize your outbound motion.
Done-for-You Outbound System
We build and run your outbound engine end-to-end. ICP, messaging, tools, automations, sequences, and weekly execution. For companies launching outbound from scratch or replacing a broken system.
Learn more →
Already on Apollo.io But Not Getting Results
You're paying for Apollo.io but reply rates are flat, deliverability is shaky, or you never got past the basics. We audit what's there, rebuild what's broken, and activate what you're not using.
Learn more →
Scaling with Precision: Allbound Systems
You've got product-market fit - but outbound is inconsistent. We combine your 1st-party web data with advanced targeting to identify hidden accounts and decision-makers - then convert them through automated outbound.
Learn more →
Setting Up Apollo.io For the First Time
New to Apollo.io and want it configured right from day one. We handle plan selection, account setup, sequences, deliverability, and CRM integration so you're running campaigns in 4 to 6 weeks.
Learn more →
Testing a New Market or Product
Validate a new segment without hiring a team. We'll build the lists, craft the messaging, launch campaigns, and show you what's working.
Learn more →
Sales Support for Technical Founders
You focus on product. We handle outreach. If sales isn't your strong suit - or you simply don't have time - we'll become your outbound engine.
Learn more →
Add-On Services & Custom Projects
Need help with something specific? We also offer cold email sequence copywriting, email domain warming and inbox setup, workflow and scoring model builds, tech stack integration (Apollo.io, HubSpot, LinkedIn, etc.), and re-engagement campaigns with deliverability cleanup.
View all services →Case Studies
See how other companies have grown revenue with GTM Works
Reputation Prime
30+ positive replies per month
Custom AI Lead Engine scanning Reddit for negative brand mentions. Turned negative threads into a steady stream of high-intent opportunities.
SuccessHACKER
$750K+ pipeline, six-figure closed deals
Built an Apollo.io instance with automated cold email outreach, integrated with HubSpot, and incorporated various lead data sources.
Jolly
Skyrocketed meeting bookings
Revealed a whole new level of potential in Apollo.io. Dramatically increased meeting bookings with targeted personas and accounts.
Symmetry Corporate Finance
7-figure pipeline
Brought outbound infrastructure in-house. Now delivering a steady stream of meetings and building a 7-figure pipeline with a custom scoring model.
Outbound that actually works - across SaaS & B2B services
A sampling of customers we've helped across strategy, setup, and ongoing optimization.
Sonos Pro
Business audio systems
Centercode
Beta testing platform
Click Maint CMMS
Maintenance management SaaS
Commercial Air Filtration
Industrial air purifiers
Moat
Facilities management SaaS
Propelr Payments
Merchant payment processing
ReputationPrime
Reputation Management Services
SuccessCOACHING
Customer Success Training
Telvista
Call Center BPO
SouthEast Pump
Industrial Pump Services
Jolly
Swag as a Service
Symmetry Corporate Finance
M&A Advisory Firm
CookUnity
Meal Delivery Service
Wynne Systems
Equipment rental SaaS
Loopit.co
Car Rental SaaS
Linens N Love
Non-profit Organization
Jeremy Hurley
Founder, GTM Works
Two decades of sales and marketing experience. I help B2B companies build AI-powered GTM systems that drive real pipeline.
Common Questions - FAQs
Really any B2B company works. We often worked with B2B SaaS companies and early stage startups, but also now have more referenceable customer experience with B2B services companies and many other B2B industries.
You do. There are no black boxes here. You have full transparency and access to all systems and data in any of our plans.
In short, yes. Apollo.io's data is reliable, vast and a great value. We can also add waterfall enrichment with 20+ data providers, use AI Power-Ups for custom prompts to build account lists and personalize outreach at scale, and integrate your own data sources via CRM, CSV uploads, or custom fields.
No. While we do a few one-off projects, our best customers are long-term partners. Allbound marketing is not a "set and forget" process. Tools evolve, copy needs to be constantly updated, and campaigns change on your side. There is an initial setup period (typically 4-6 weeks) and then an ongoing monthly engagement.
Yes. We typically use Apollo.io AI Projects to provide context by your campaign (account ICP, personas, pain points, messaging, CTA, etc.) and some proprietary custom GPTs. From there we build out drafts and send for your approval. You can be as involved as you want to be.
Have more questions? Email jeremy@gtmworks.ai
Outbound and GTM Tutorials
Learn more about our processes for helping SaaS and other B2B companies grow