Running an ABM Program in Apollo.io: Workshop Recap
Last week, I had the opportunity to co-host a joint workshop with Apollo.io on how to build and execute an account-based marketing (ABM) program inside Apollo. If you're looking to move beyond spray-and-pray outbound tactics and adopt a more targeted, strategic approach, this session was for you.
ABM in Apollo.io:
- The shift from generic outbound to ABM – Why targeted campaigns drive better engagement and conversions
- How to define your Ideal Customer Profile (ICP) – Identifying the right accounts and personas to target
- Building target account lists in Apollo.io – Leveraging firmographics, technographics, intent data, and website visitor tracking
- Custom account scoring – Automating the prioritization of high-fit accounts based on key buying signals
- Multi-channel engagement strategies – Combining email, LinkedIn, and phone outreach for maximum impact
- Advanced personalization – How to customize messaging at scale based on data-driven insights
- Workflows & automation – Streamlining outreach and follow-ups to increase efficiency
- Live demo – Showing real-world examples of how to execute ABM inside Apollo
🚀 If you're running outbound sales or marketing and want to build a more strategic, high-performing outbound motion, check out the presentation embedded below for the full breakdown.
🎥 Want access to the full recording?
Email me at jeremy@gtmworks.io and I'll send you the link!
